BRAND MANAGER

  • Full-Time
  • Penang
  • Salary: RM 9,000 - 11,000

Description

Job Responsibilities

  • To support and lead brand vision, brand position, brand architecture to achieve business goals for the brand.
  • Develop and execute projects and initiatives to support short to long term market strategy for local and export markets.
  • Responsible for overseeing all advertising and marketing activities to ensure consistency with the product line plan.
  • Develop growth targets, business objectives and brand strategies for local and export markets that align with global business plan.
  • To lead Creative development and create motivating stimulus to get targeted population to “take action”.
  • Responsible in planning, monitoring and constantly reviewing branding team performance and updates for all categories: – local, overseas and global projects.
  • To ensure branding team perform all marketing & branding plans (local, overseas and global) set in timely manner within stipulated budget
  • Responsible for 1-1 coaching and mentoring reporting line to develop their skills.
  • Representing the brand and company to network and open new marketing and branding opportunities for the brand and business.
  • To use analytical skills to drive the right decision on product design – pricing, trade strategy, competitive defence and branding communication.
  • Responsible for analysing consumer trends and information to help identify product categories for business and brand growth.
  • Managing ad-hoc projects to support the company needs and growth.

Job Requirements

  • Minimum of Degree in Business Studies/Marketing in related field or equivalent.
  • Possess retail management experience in relevant working environment.
  • Experienced in Corporate Branding is an added advantage.
  • Excellent in communication and presenting skills.
  • Proficient in Microsoft Excel, Microsoft PowerPoint, and Microsoft Words.
  • Strong and familiar with digital skills – social media, online marketing, SEO, E-Commerce Platform, etc.
  • Possess strong leadership skill, high level of creativity & strong multi-tasking skills.

Tagged as: corporate branding

Qualifications

Bachelor Degree

Before applying for this position you need to submit your online resume. Click the button below to continue.